We listen. We think. Then, we speak.
The business was relocating to a new salon that was larger and in a more prominent location. The client's brief was for an engaging new visual identity that would inspire new customers. The identity needed to promote the salon as a desirable destination that provides clients with a spa-like experience. We presented a variety of different visual directions, we settled on a typographic solution that is both restful and imbued a sense of classic luxury.
The colour palette consists of two key colours that sit on a charcoal background. The sage green that promotes a sense of calm and a coastal vibe, and a copper which adds a touch of luxury.
The sage colour is carried through the salon's interior and also creates a calm and peaceful experience for the customer. The identity is applied to the website and across to various printed applications that include in store graphics.
View the website here www.hairatnumbereleven.co.uk
