We listen. We think. Then, we speak.
At the point, eyespeak came on board the firm were working with an off-the-shelf identity and website that did not reflect the level of their ability and as such did not speak effectively to their audience. We developed a brand strategy that expresses a high-level of craftsmanship, attention to detail and expertise in their output.
The wood shaving image was a golden opportunity as a logomark because it demonstrates all the qualities we were trying to signify. The 'S' shape is the natural form of how shavings come out of the plane. Beyond the identity design we rebuilt the website, which included a content refresh. The overall look and feel has elevated the company to a premium position that is confident and convincing and given the company an ownable identity, befitting of the quality of their offering.
