
Duffield came to eyespeak looking for an imaginative and sophisticated approach to the branding of his new business. We developed this playful and flexible mark that makes creative use of the lower case ‘g’. The reading glasses, are a graphic device that is indicative of a rigorous attention to detail and astute scrutiny. This is a predominant factor in the service Duffield provides his clients. The project includes; strategy, a responsive website and stationery. The business cards have very high-production values, as they are hand letterpressed and blind embossed from duplexed GF Smith Colorplan papers in Pristine White and Mandarin, with an orange edge painting. This superior finish reflects the brand values perfectly.
