
We were approached by NTK Security to overhaul their brand identity and website. Our client wanted an identity that projects not just a sense of strength, but also peaceful resolution. We wanted to avoid all the stereotypical images of snarling big cats and dogs, associated with the security industry. We differentiated NTK by moving away from these cliches to create a logo that would give NTK's clients confidence. In addition, we wanted to foster a strong sense of brand loyalty with the employees. Our solution was to create a monogram that was formed of a nod to the fact that our client was 6 foot 5. The totemic strongman, represents a sense of strength and peaceful resolution.
