We listen. We think. Then, we speak.
The Hair Lounge asked us to refresh their branding and to help position them as a destination salon. We worked closely with the client to create a contemporary and luxurious identity. Based in a rural location, the client was keen to reach the more style aware market. By using a dark and opulent colour palette the logomark projects a sense of luxury and indulgence. The project deliverables included logomark, print collateral and website. To reinforce the values of luxury and elegance, we commissioned a signwriter to paint the logo on the shop fascia. Our extension items draw the customer's attention to their beauty and sustainability values.
